A new Ariel PODS® for new laundry habits

Laundry habits have changed

Laundry routines are changing. Gone are the days of long, hot washes for sheets and whites. As people become aware of the benefits of turning to 30°C or less, more households are choosing to wash in colder temperatures for every cycle.

There’s another trend which you might not have noticed. UK washing machine dimensions are getting bigger. Our research shows that over half of us have already swapped from 4-5kg to 6+kg washing machines, and many of us might even have a whoppingly big 9kg size washing machine!

As washing machine sizes increase, we don’t have to do the laundry as frequently. A quarter of the UK, a third of Germany and a fifth in France say they’re waiting for the drum to be completely full before doing a wash. This means garments can lie unwashed for longer, so stains harden, and bad odours have longer to linger on fabrics.

But despite machines getting bigger, how we dose our detergent has not changed. This load size perception means when clothes don’t come out sparkling clean, and more people are having to pre-treat or re-wash garments.

Our new Ariel PODS® for your new laundry challenge

Introducing Ariel PODS® The Big One, our newest addition to the line-up of Ariel PODS® Platinum, Ariel 3in1 PODS® and Ariel gel, to name a few. Bigger challenges require a big solution, and no stain, malodour or machine is too much for Ariel The Big One to overcome.

Designed to handle tougher loads with the cleaning and stain removal power of TWO Ariel 3in1 PODS®, retaining that long lasting freshness that people love, even in cold cycles, The Big One has got changing laundry habits covered.

With higher levels of Ariel’s TurboBoost Enzyme Technology with built-in pre-treaters, you can forget rewashing. Even items with years of staining, like pillows, Ariel The Big One delivers outstanding stain removal, combats bad odours, improves brightness and whiteness in one wash.

Simply use dry hands to place an Ariel PODS® The Big One into your empty washing machine towards the back of the drum and load the dirty clothes on top before checking the detergent pack is securely closed and storing it well out of reach of children.

Ariel The Big One also goes big on freshness in just one wash. Ariel’s unique odour defence technology is more powerful than ever before, delivering a delightful smell of clean, fresh laundry for any load size, even in cold cycles. Binding to malodour molecules during the wash, the technology neutralizes smells for that long-lasting clean freshness that people love.

So whatever laundry habit you might have adopted, Ariel The Big One will rise to the challenge!