The 1960s were a decade of change in the lives of women and men alike. It was a time of growing expectations. A time when good results just weren’t good enough. And in 1968, Ariel entered this world with their innovative new biological washing detergent, helping people to renew their clothes and the stories that they tell.
The vision of this newcomer was set to change the entire landscape of washing through innovation and determination. Yet there was more. Before washing machines, washing was a demanding chore. People were washing by hand, spending hours every day on their household tasks. The washing machine heralded a change in this, and Ariel was at the forefront of the revolution.
Making the lives of people all over the world fuller became the centre of this vision. By making the laundry process easier and smoother, while delivering the best clean and better stain removal, Ariel wanted to give people back one of the most important things in their lives: time.
The evolution of Ariel detergent
Before washing machines, washing was a demanding chore. People were washing by hand, spending hours every day on their household tasks. The washing machine heralded a change in this, and Ariel was at the forefront of the revolution. Yet that wasn’t enough for a company that wanted to truly set society free.
1985
Ariel’s game-changing biological detergent was improved upon and the first liquid detergent arrived in 1985. This detergent made dosing even easier, but that wasn’t the end of it, either.
2001 saw the introduction of the world’s first liquitabs. These little tabs full of liquid detergent revolutionised dosing, making it easier than ever before. Now women and men simply had to place a tab in the bottom of their drum.
A world away from hand washing
2008
The next breakthrough came in 2008 with the introduction of Ariel Gel, which offers a bleach-free way to cleaning clothes, even on a cold wash! Easy and convenient to use, Ariel Gel removes stains and leaves your whites and colours brilliantly clean without damaging the fabrics, giving you the confidence to succeed in everything you set your mind on.
2012
Ariel’s innovative is PODS® washing capsule was released as the first 3-compartment liquid tab in the world. These tiny tablets are not only easy to handle, but they also pack great laundry power, giving your clothes a more effective stain removal than ever before.
2020
In 2020, we introduced our latest breakthrough in the world of washing detergents, the uniquely designed Ariel All-in-1 PODS®. Comprised of three separate compartments, a quickly dissolving film, and less detergent than ever before, these tiny capsules unleash Ariel’s best cleaning power yet, keeping your clothes stainless, bright, and fresh, whatever the cleaning challenge!
Today, Ariel’s advanced laundry detergent formulas deliver great cleaning performance in both quick and cold wash conditions, which helps both you and the environment.
Towards a sustainable future
Although we believe your laundry is important, we also care about the environment. Which is why Ariel’s product innovations include an explicit commitment to sustainability, as shown by our membership in the RSB, an independent organisation that promotes the development of the bioeconomy. With our history of innovation in compaction, we appreciate the next steps needed in our laundry journey. From the ingredients we use and the concentration of our formula, to an outstanding performance in energy efficient cycles, right through to our packaging, we constantly strive towards environmental sustainability.
To stand by this promise, we launched the #washcoldchallenge initiative to encourage people to turn down the temperature when washing. Since more than half of the carbon footprint from laundry comes from heating up water, turning the temperature down reduces the burden on the environment significantly. Thanks to the power of Ariel’s upgraded All-in-1 PODS® washing capsules, we can get still get a brilliant clean, even with cold water. Protecting the planet and everything on it while providing a clean that people trust will always be a priority for Ariel.
Our latest innovation also serves this very purpose: in 2022, after years of development, we came out with the new and revolutionary SECURECLIC® cardboard packaging that ‘clicks’ all the right boxes, from being FSC certified and fully recyclable to being child-safe, with an ergonomic, inclusive, and intuitive design.
Representing the next generation of detergent packaging, the SECURECLIC® box is made with minimum 70% recycled fibers, so you can easily add it to your household paper collection.